I’ve been a writer, creative director and global creative director. Writing is the most fun by far; campaigns, films, case studies, manifestos, anything that needs ideas and words. As a freelance writer, I’ve never done a job where my work didn’t go to the presentation. It’s helped win over a half-billion dollars in new business and save at least that much in existing business.
YOU HIRE ME WHEN YOU NEED EXPERIENCE, SPEED AND BIG PROBLEM SOLVING IDEAS. AND AWARD-WINNING WORK.
It’s one thing to create great work, it’s another thing to know how to sell it. Or frankly, buy it.
Last Hurdle exists because too many good ideas die when presenter and audience aren’t in sync. When campaigns aren’t clearly communicated or business goals aren’t addressed or the room feels more like a wake than a wedding, reconcepting can’t be far behind.
Last Hurdle is a crash course in what it takes to go from presenting to producing, with workshops and one-to-one training for all levels of creative people, account managers and planners. There’s even a special workshop to help clients learn to evaluate creative ideas and provide effective feedback to the agency.
If you want more than typical presentation skills training, click here to learn more. lasthurdle.net
Don’t just create work, sell it.