Holiday Inn
Description
CD
Fallon
Holiday Inn
Attract business travelers by touting Holiday Inn amenities. But don’t take it too seriously.
Fallon
Holiday Inn
Attract business travelers by touting Holiday Inn amenities. But don’t take it too seriously.
Fields
Advertising
Date
2011
Other Projects
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Nissan Cube
GCD
tbwa\chiat\day
Nissan
Think Scion xb meets Pillsbury Doughboy and you have the Nissan Cube. Our job was to launch it as a digital and social platform, not just a car. Enter Cube mobile device. 2011 Advertising -
Way Of Infiniti
GCD
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Infiniti
The Japanese art of shodo has long influenced Infiniti designers. The goal was, using shodo, develop a global campaign that visually distinguished Infiniti from all other automakers. Position the brand as modern Japanese luxury with its own unique way of building cars. 2011 Advertising -
U.S. Army
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Leo Burnett
U.S. Army
On September 11, 1777, Thomas Paine wrote, "Those who expect to reap the blessings of freedom, must, like men, undergo the fatigues of supporting it." 224 years later, to the day, we were painfully reminded of Paine's words. And why we still need a strong army. 2011 Advertising -
Alltel
GCD
The Martin Agency
Alltel
Like all mobile phone companies, Alltel has to appeal to a very broad audience. Here's a sampling of brand, product and sponsorship advertising. The first three spots ran in series during ACC football games. 2011 Advertising -
SAAB VS. Campaign
GCD/CW
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Saabs do everything well: performance, safety, versatility. The clients wanted a global campaign that allowed them to promote different models and features in different markets yet still be thematically consistent everywhere. 2011 Advertising -
Quiznos
GCD
The Martin Agency
Quiznos
This work won the account. The RFP said, "Looking for an agency that's willing to take risks". We took them at their word. The campaign was polarizing to say the least, but hugely popular among the target audience of males 18-34. 2011 Advertising -
Saab TV
GCD/CW
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Saab
SAAB, short for Svenska Aeroplan AB, began as a Swedish fighter plane manufacturer. Our job was to transplant some of that DNA to into their cars. 2011 Advertising -
Infiniti Challenger
GCD/CW
tbwa\chiat\day
Infiniti
In 2011 Infiniti began a significant repositioning of the brand. It was
time to challenge the very notion of luxury. Time to get credit for innovative technology. But mostly, it was time to amp up performance and take the competition head on. Sometimes with a hammer, sometimes with a wink. 2011 Advertising -
Bahamas
CD
Fallon
Bahamas
Most Island advertising is pretty much the same: sun, sand and pina colodas by the boatload. A different approach was to remind people of why they need a vacation in the first place. 2011 Advertising -
Travelers
CD
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Travelers
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Radio
GCD/CW
RADIO
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Boomerang
GCD/CW
The Martin Agency
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Virginia Historical Society
ACD/CW
Ford & Westbrook
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Garmin
CD
Fallon
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National Rental Car
CD
Fallon
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Saab Waiting Campaign
GCD/CW
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Crowne Plaza
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Fallon
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Seiko
GCD/CW
The Martin Agency
Seiko
The Seiko Kinetic was the first watch to turn human movement into electrical energy. Our job was to turn technology into something sexy. 2011 Advertising -
Holiday Inn Express
CD
Fallon
Holiday Inn Express
Nobody ever said Evel Knievel was smart. On the other hand, his son Robbie stayed at a Holiday Inn Express. 2011 Advertising
