kerry feuerman

Creative Director/Writer

CURRENTLY
New York/Virginia

Helping agencies solve tough strategic and creative problems, win new business and keep the business they have.



EXPERIENCE
Experience
Los Angeles, California, United States
Nov 2009Aug 2011
TBWA Chiat\Day
Global Creative Director/Infiniti
Responsible for the overall quality of the creative product around the world. Oversaw the development of Infiniti’s first global advertising campaign. Worked closely with creative directors in Paris, Beijing, Seoul, Calgary, London and Los Angeles to solve specific strategic challenges in each region.

Directly supervised all North American advertising, including social, digital and traditional media, contributing to Infiniti’s best sales year ever in 2010.
Los Angeles, California, United States
May 2008Nov 2009
TBWA Chiat\Day
Group Creative Director/Nissan/Infiniti
Simultaneously managed both car brands. Developed strategic and tactical advertising that helped Nissan and Infiniti survive the Great Recession.

Successfully launched Nissan Cube to the young adult market using primarily social and digital media supported by traditional TV and print.
Minneapolis, United States
Mar 2006May 2007
Fallon
Creative Director
Managed sixty-person department serving over a dozen blue chip clients, including Citibank, Travelers Insurance, The Bahamas, United Air Lines, National and Alamo Rental Car, Holiday Inn, Holiday Inn Express, Nordstrom, Georgia Pacific, Garmin GPS, Men's Journal Magazine, New York Stock Exchange and Crowne Plaza Hotels.

While creative director, Fallon received one of the few “A” grades for creativity on ADWEEK'S 2007 annual agency report card.

Oversaw all creative services. Direct reports included broadcast production, print production, studio art, project management and art buying.

Member of the Executive Committee, responsible for the overall management of the agency.
Chicago, United States
May 2005Feb 2006
Leo Burnett
Group Creative Director/U.S. Army
Led a multi-discipline team of writers, art directors, digital designers and direct mail experts on the largest government advertising account in America. Co-managed with the group account director over 150 people, developing and executing Army advertising across all media.

Worked with media partner Starcom to develop content programming featuring U.S. soldiers for Country Music Television and ESPN networks.

Responsible for all minority-specific advertising. Worked closely with Muse Advertising, Los Angeles to develop work for the African American market and Cartel Creativo, San Antonio, for the Hispanic community.
Richmond, United States
Jan 1992Apr 2005
The Martin Agency
Vice Chairman/Partner
Co-global Creative Director for Saab automobiles. Worked in tight partnership with Lowe Brindfors/Stockholm, creating a consistent campaign that ran in 40 markets around the world. Managed creative teams across the globe and routinely presented to marketing directors from North and South America, Europe and Asia. Member of Saab's Brand Architecture Development Team, Gothenburg, Sweden.

Group Creative Director for Mercedes-Benz of North America, Wrangler Jeans, Seiko, Quiznos Restaurants and Alltel. During the four years as creative director on Mercedes-Benz The Martin Agency won more creative awards for automobile advertising than any agency in America.

Core member of Martin’s new business team. Wins included Wrangler, Hanes, Saab and Quiznos. Over $200 million in billings.

Partner and member of the Executive Committee, responsible for the overall management of the agency.
Richmond, United States
Feb 1987Jan 1992
Ford & Westbrook
Associate Creative Director/copywriter
Created award-winning work for numerous clients, including Eskimo Pie, Stihl Power Tools, Virginia Historical Society and Virginia Lottery.
Education
 
Eastern Connecticut State University
Bachelor of Arts
Awards
 
One Show, CA, Clios, D&AD, London International Advertising Awards, OBBIES, Art Directors Club of New York, ANDYS, ADDYS, International Radio Festival of New York, Kellys.