Experience
TBWA Chiat\Day
Global Creative Director/Infiniti
Responsible for the overall quality of the creative product around the world. Oversaw the development of Infiniti’s first global advertising campaign. Worked closely with creative directors in Paris, Beijing, Seoul, Calgary, London and Los Angeles to solve specific strategic challenges in each region.
Directly supervised all North American advertising, including social, digital and traditional media, contributing to Infiniti’s best sales year ever in 2010.
Directly supervised all North American advertising, including social, digital and traditional media, contributing to Infiniti’s best sales year ever in 2010.
TBWA Chiat\Day
Group Creative Director/Nissan/Infiniti
Simultaneously managed both car brands. Developed strategic and tactical advertising that helped Nissan and Infiniti survive the Great Recession.
Successfully launched Nissan Cube to the young adult market using primarily social and digital media supported by traditional TV and print.
Successfully launched Nissan Cube to the young adult market using primarily social and digital media supported by traditional TV and print.
Fallon
Creative Director
Managed sixty-person department serving over a dozen blue chip clients, including Citibank, Travelers Insurance, The Bahamas, United Air Lines, National and Alamo Rental Car, Holiday Inn, Holiday Inn Express, Nordstrom, Georgia Pacific, Garmin GPS, Men's Journal Magazine, New York Stock Exchange and Crowne Plaza Hotels.
While creative director, Fallon received one of the few “A” grades for creativity on ADWEEK'S 2007 annual agency report card.
Oversaw all creative services. Direct reports included broadcast production, print production, studio art, project management and art buying.
Member of the Executive Committee, responsible for the overall management of the agency.
While creative director, Fallon received one of the few “A” grades for creativity on ADWEEK'S 2007 annual agency report card.
Oversaw all creative services. Direct reports included broadcast production, print production, studio art, project management and art buying.
Member of the Executive Committee, responsible for the overall management of the agency.
Leo Burnett
Group Creative Director/U.S. Army
Led a multi-discipline team of writers, art directors, digital designers and direct mail experts on the largest government advertising account in America. Co-managed with the group account director over 150 people, developing and executing Army advertising across all media.
Worked with media partner Starcom to develop content programming featuring U.S. soldiers for Country Music Television and ESPN networks.
Responsible for all minority-specific advertising. Worked closely with Muse Advertising, Los Angeles to develop work for the African American market and Cartel Creativo, San Antonio, for the Hispanic community.
Worked with media partner Starcom to develop content programming featuring U.S. soldiers for Country Music Television and ESPN networks.
Responsible for all minority-specific advertising. Worked closely with Muse Advertising, Los Angeles to develop work for the African American market and Cartel Creativo, San Antonio, for the Hispanic community.
The Martin Agency
Vice Chairman/Partner
Co-global Creative Director for Saab automobiles. Worked in tight partnership with Lowe Brindfors/Stockholm, creating a consistent campaign that ran in 40 markets around the world. Managed creative teams across the globe and routinely presented to marketing directors from North and South America, Europe and Asia. Member of Saab's Brand Architecture Development Team, Gothenburg, Sweden.
Group Creative Director for Mercedes-Benz of North America, Wrangler Jeans, Seiko, Quiznos Restaurants and Alltel. During the four years as creative director on Mercedes-Benz The Martin Agency won more creative awards for automobile advertising than any agency in America.
Core member of Martin’s new business team. Wins included Wrangler, Hanes, Saab and Quiznos. Over $200 million in billings.
Partner and member of the Executive Committee, responsible for the overall management of the agency.
Group Creative Director for Mercedes-Benz of North America, Wrangler Jeans, Seiko, Quiznos Restaurants and Alltel. During the four years as creative director on Mercedes-Benz The Martin Agency won more creative awards for automobile advertising than any agency in America.
Core member of Martin’s new business team. Wins included Wrangler, Hanes, Saab and Quiznos. Over $200 million in billings.
Partner and member of the Executive Committee, responsible for the overall management of the agency.
Ford & Westbrook
Associate Creative Director/copywriter
Created award-winning work for numerous clients, including Eskimo Pie, Stihl Power Tools, Virginia Historical Society and Virginia Lottery.
Education
Eastern Connecticut State University
Bachelor of Arts
Awards
One Show, CA, Clios, D&AD, London International Advertising Awards, OBBIES, Art Directors Club of New York, ANDYS, ADDYS, International Radio Festival of New York, Kellys.
